Filters are digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices. While filters are commonly associated with beauty enhancement and feature alterations, there is a wide range of filters that have different functions. From adjusting photo tones to using face animations and interactive elements, users have access to a range of tools. These filters allow users to enhance photos and allow room for creative expression and fun interactions with digital content. == History == Beauty filters originate from Purikura ("print club"), a type of Japanese photographic arcade game machine conceived in 1994 by Sasaki Miho, a female employee at Atlus, and released in 1995 by Atlus and Sega primarily for female visitors at Japanese arcades. They allowed the manipulation of digital selfie photos with kawaii beauty filters similar to later Snapchat filters. Purikura filters included beautifying the image, cat whiskers, bunny ears, writing text, scribbling graffiti, selecting backdrops, borders, insertable decorations, icons, hair extensions, twinkling diamond tiaras, tenderized light effects, and predesigned decorative margins. To capitalize on the Purikura phenomenon in Japan during the late 1990s, Japanese mobile phones began including a front-facing camera, starting with the Kyocera Visual Phone VP‑210 in 1999. The Sanyo SCP-5300 released in 2002 was the first camera phone with filter effects, such as illumination, white‑balance control, sepia, black and white, and negative colors. Purikura-like beauty filters later appeared in smartphone apps such as Instagram and Snapchat in the 2010s. In 2010, Apple introduced the iPhone 4—the first iPhone model with a front-facing camera. It gave rise to a dramatic increase in selfies, which could be touched up with more flattering lighting effects with applications such as Instagram. The American photographer Cole Rise was involved in the creation of the original filters for Instagram around 2010, designing several of them himself, including Sierra, Mayfair, Sutro, Amaro, and Willow. However, the technology for virtual lens filters was invented and patented by Patrick Levy-Rosenthal in 2007. The patent received 100 citations, including Facebook, Nvidia, Microsoft, Samsung, and Snap. In September, 2011, the Instagram 2.0 update for the application introduced "live filters," which allowed the user to preview the effect of the filter while shooting with the application's camera. #NoFilter, a hashtag label to describe an image that had not been filtered, became popular around 2013. An update in 2014 allowed users to adjust the intensity of the filters as well as fine-tune other aspects of the image, features that had been available for years on applications such as VSCO and Litely. In 2014, Snapchat started releasing sponsored filters to monetize the participatory use of the application. In September 2015, Snapchat acquired Looksery and released a feature called "lenses," animated filters using facial recognition technology. Some of the early lenses available on Snapchat at the time were Heart Eyes, Terminator, Puke Rainbows, Old, Scary, Rage Face, Heart Avalanche. The Coachella filter released April 2016 was a popular early augmented reality filter. In April 2017, Facebook released the Camera Effects Platform, which is the first augmented reality platform that allows developers to create their own filters and effects on Facebook's Camera. In December 2017, Snapchat also launched their Lens Studio augmented reality developer tool that allows users and advertisers to do the same on the Snapchat application. In April 2022,TikTok joined the two, and launched their own augmented reality developer platform called Effect house. In February 2023, Effect House gave opened up the access to generative AI tools that allowed creators to change facial features in real time. In November 2023, TikTok released a feature where users no longer needed Effect House to create their own filters, as they are now able to create their own effects on the TikTok application. In August 2024, Meta announced that it would be removing third-party filter effects from its family of apps by January 14, 2025. The AR development software Meta Spark AR will also be retired at the same time; it was at one point the "world's largest mobile AR platform". Brand and creator effects represent the vast majority of filters available on Meta platforms, with over 2 million third-party filters available as of 2021. == Beauty filter == A beauty filter is a filter applied to still photographs, or to video in real time, to enhance the physical attractiveness of the subject. Typical effects of such filters include smoothing skin texture and modifying the proportions of facial features, for example enlarging the eyes or narrowing the nose. Filters may be included as a built-in feature of social media apps such as Instagram or Snapchat, or implemented through standalone applications such as Facetune. In 2020, the "Perfect Skin" filter for Snapchat and Instagram which was created by Brazilian augmented reality developer Brenno Faustino gained more than 36 million impressions in the first 24 hours of its release. In 2021, TikTok users pointed out how the default front-facing camera on the platform automatically applied the retouch and other feature-altering filters. Users noted that these filters slimmed down faces, smoothed skin, whitened teeth, and altered facial features such as nose and eye size, without the option to disable this feature through settings. In March 2023, the "Bold Glamour" filter was released on TikTok and instantly went viral with over 18 million videos created within its first week. This filter subtly enhances the user's facial features seamlessly, giving the illusion of fuller eyebrows, taller cheekbones, enhanced eye make up, a smaller nose, plumper lips, and clearer skin, giving off a natural yet distinct effect. As of May 2024, the filter has been used in over 220 million videos and has become a pivotal moment for beauty filters on digital platforms. Critics have raised concerns that the widespread use of such filters on social media may lead to negative body image, particularly among girls. Though Meta's intention of removing third-party filters will likely see all beauty filters removed, academics feel that the damage of beautifying filters is already done. === Background === The manipulation of photos to enhance attractiveness has long been possible using software such as Adobe Photoshop and, before that, analogue techniques such as airbrushing. However, such tools required considerable technical and artistic skill, and so their use was mostly limited to professional contexts, such as magazines or advertisements. By contrast, filters work in an automated fashion through the use of complex algorithms, requiring little or no input from the user. This ease of use, in combination with the increase in processing power of smartphones, and the rise of social media and selfie culture, have led to photographic manipulation occurring on a much wider scale than ever before. One of the earliest examples of a content-aware digital photographic filter is red-eye reduction. === Effects === Typical changes applied by beauty filters include: Smoothing skin texture; minimizing fine lines and blemishes Erasing under-eye bags Erasing naso-labial lines ("laugh lines") Application of virtual makeup, such as lipstick or eyeshadow Slimming the face; erasing double chins Enlarging the eyes Whitening teeth Narrowing the nose Increasing fullness of the lips Beauty filters most frequently target the face, though in some cases they may affect other body parts. For example, the app "Retouch Me" was reported to have a feature which allows users to superimpose visible abdominal muscles (a "six pack") onto photos featuring the subject's bare stomach. === Reception and psychological effects === Some commentators have expressed concern that beauty filters may create unrealistic beauty standards, particularly among girls, and contribute to rates of body dysmorphic disorder. A correlation has been established between negative body image and the use of beautifying filters, though the direction of causation is unknown. The inability to discern whether a particular image has been filtered is thought to exacerbate their negative psychological effects. Policymakers have advocated for social networks to disclose the use of filters; TikTok, Instagram, and Snapchat all label filtered photos and videos with the name of the filter applied. It has also been noted that beauty filters on social media tend to highlight Eurocentric features, like lighter eyes, a smaller nose, and flushed ch
BeeSafe
BeeSafe is a personal safety mobile app launched in 2015 as a Slovak startup. It is a location-based security service that notifies family members and friends in case the user of the app gets in danger. The app has received numerous awards. The app has more than 700 downloads and 250 active logins from more than 60 countries worldwide. == History == BeeSafe was founded on March 20, 2015 by Peter Stražovec and Michal Kačerík. The project was a winner of Žilina’s Startup Weekend 2013 and a StartupAwards.SK 2015 finalist. Later on, the app was released in the Android and iOS marketplace. The whole BeeSafe project was in The Spot booster and incubator in Bratislava for three months. BeeSafe entered into an agreement with the city of Piešťany in November 2015 to increase the security of its citizen by connecting the mobile app with the police platform. It is the first city that started using the BeeSafe platform. Further on, the application tries to help people in other Slovak cities. The cities can see the users only if they are in danger. == Awards == BeeSafe app received the Via Bona award, it is a winner of a Slovak startup and has other nominations too.
Confidential computing
Confidential computing is a security and privacy-enhancing computational technique focused on protecting data in use. Confidential computing can be used in conjunction with storage and network encryption, which protect data at rest and data in transit respectively. It is designed to address software, protocol, cryptographic, and basic physical and supply-chain attacks, although some critics have demonstrated architectural and side-channel attacks effective against the technology. The technology protects data in use by performing computations in a hardware-based trusted execution environment (TEE). Confidential data is released to the TEE only once it is assessed to be trustworthy. Different types of confidential computing define the level of data isolation used, whether virtual machine, application, or function, and the technology can be deployed in on-premise data centers, edge locations, or the public cloud. It is often compared with other privacy-enhancing computational techniques such as fully homomorphic encryption, secure multi-party computation, and Trusted Computing. Confidential computing is promoted by the Confidential Computing Consortium (CCC) industry group, whose membership includes major providers of the technology. == Properties == Trusted execution environments (TEEs) "prevent unauthorized access or modification of applications and data while they are in use, thereby increasing the security level of organizations that manage sensitive and regulated data". Trusted execution environments can be instantiated on a computer's processing components such as a central processing unit (CPU) or a graphics processing unit (GPU). In their various implementations, TEEs can provide different levels of isolation including virtual machine, individual application, or compute functions. Typically, data in use in a computer's compute components and memory exists in a decrypted state and can be vulnerable to examination or tampering by unauthorized software or administrators. According to the CCC, confidential computing protects data in use through a minimum of three properties: Data confidentiality: "Unauthorized entities cannot view data while it is in use within the TEE". Data integrity: "Unauthorized entities cannot add, remove, or alter data while it is in use within the TEE". Code integrity: "Unauthorized entities cannot add, remove, or alter code executing in the TEE". In addition to trusted execution environments, remote cryptographic attestation is an essential part of confidential computing. The attestation process assesses the trustworthiness of a system and helps ensure that confidential data is released to a TEE only after it presents verifiable evidence that it is genuine and operating with an acceptable security posture. It allows the verifying party to assess the trustworthiness of a confidential computing environment through an "authentic, accurate, and timely report about the software and data state" of that environment. "Hardware-based attestation schemes rely on a trusted hardware component and associated firmware to execute attestation routines in a secure environment". Without attestation, a compromised system could deceive others into trusting it, claim it is running certain software in a TEE, and potentially compromise the confidentiality or integrity of the data being processed or the integrity of the trusted code. == Technical approaches == Technical approaches to confidential computing may vary in which software, infrastructure and administrator elements are allowed to access confidential data. The "trust boundary," which circumscribes a trusted computing base (TCB), defines which elements have the potential to access confidential data, whether they are acting benignly or maliciously. Confidential computing implementations enforce the defined trust boundary at a specific level of data isolation. The three main types of confidential computing are: Virtual machine isolation Application isolation, also known as process isolation Function isolation, also known as library isolation Virtual machine isolation removes the elements controlled by the computer infrastructure or cloud provider, but allows potential data access by elements inside a virtual machine running on the infrastructure. Application or process isolation permits data access only by authorized software applications or processes. Function or library isolation is designed to permit data access only by authorized subroutines or modules within a larger application, blocking access by any other system element, including unauthorized code in the larger application. == Threat model == As confidential computing is concerned with the protection of data in use, only certain threat models can be addressed by this technique. Other types of attacks are better addressed by other privacy-enhancing technologies. === In scope === The following threat vectors are generally considered in scope for confidential computing: Software attacks: including attacks on the host’s software and firmware. This may include the operating system, hypervisor, BIOS, other software and workloads. Protocol attacks: including "attacks on protocols associated with attestation as well as workload and data transport". This includes vulnerabilities in the "provisioning or placement of the workload" or data that could cause a compromise. Cryptographic attacks: including "vulnerabilities found in ciphers and algorithms due to a number of factors, including mathematical breakthroughs, availability of computing power and new computing approaches such as quantum computing". The CCC notes several caveats in this threat vector, including relative difficulty of upgrading cryptographic algorithms in hardware and recommendations that software and firmware be kept up-to-date. A multi-faceted, defense-in-depth strategy is recommended as a best practice. Basic physical attacks: including cold boot attacks, bus and cache snooping and plugging attack devices into an existing port, such as a PCI Express slot or USB port. Basic upstream supply-chain attacks: including attacks that would compromise TEEs through changes such as added debugging ports. The degree and mechanism of protection against these threats varies with specific confidential computing implementations. === Out of scope === Threats generally defined as out of scope for confidential computing include: Sophisticated physical attacks: including physical attacks that "require long-term and/or invasive access to hardware" such as chip scraping techniques and electron microscope probes. Upstream hardware supply-chain attacks: including attacks on the CPU manufacturing process, CPU supply chain in key injection/generation during manufacture. Attacks on components of a host system that are not directly providing the capabilities of the trusted execution environment are also generally out-of-scope. Availability attacks: confidential computing is designed to protect the confidentiality and integrity of protected data and code. It does not address availability attacks such as Denial of Service or Distributed Denial of Service attacks. == Use cases == Confidential computing can be deployed in the public cloud, on-premise data centers, or distributed "edge" locations, including network nodes, branch offices, industrial systems and others. === Data privacy and security === Confidential computing protects the confidentiality and integrity of data and code from the infrastructure provider, unauthorized or malicious software and system administrators, and other cloud tenants, which may be a concern for organizations seeking control over sensitive or regulated data. The additional security capabilities offered by confidential computing can help accelerate the transition of more sensitive workloads to the cloud or edge locations. === Multi-party analytics === Confidential computing can enable multiple parties to engage in joint analysis using confidential or regulated data inside a TEE while preserving privacy and regulatory compliance. In this case, all parties benefit from the shared analysis, but no party's sensitive data or confidential code is exposed to the other parties or system host. Examples include multiple healthcare organizations contributing data to medical research, or multiple banks collaborating to identify financial fraud or money laundering. Oxford University researchers proposed the alternative paradigm called "Confidential Remote Computing" (CRC), which supports confidential operations in Trusted Execution Environments across endpoint computers considering multiple stakeholders as mutually distrustful data, algorithm and hardware providers. === Confidential generative AI === Confidential computing technologies can be applied to various stages of a generative AI deployments to help increase data or model privacy, security, and regulatory compliance. TEEs and remote attestation can protect the integrity of data during AI model training, keep
Cyber attribution
In the area of computer security, cyber attribution is an attribution of cybercrime, i.e., finding who perpetrated a cyberattack. Uncovering a perpetrator may give insights into various security issues, such as infiltration methods, communication channels, etc., and may help in enacting specific countermeasures. Cyber attribution is a costly endeavor requiring considerable resources and expertise in cyber forensic analysis. For governments and other major players dealing with cybercrime would require not only technical solutions, but legal and political ones as well, and for the latter ones cyber attribution is crucial. Attributing a cyberattack is difficult, and of limited interest to companies that are targeted by cyberattacks. In contrast, secret services often have a compelling interest in finding out whether a state is behind the attack. A further challenge in attribution of cyberattacks is the possibility of a false flag attack, where the actual perpetrator makes it appear that someone else caused the attack. Every stage of the attack may leave artifacts, such as entries in log files, that can be used to help determine the attacker's goals and identity. In the aftermath of an attack, investigators often begin by saving as many artifacts as they can find, and then try to determine the attacker.
Dark mode
A dark mode, dark theme, night mode, or light-on-dark color scheme is a color scheme that uses light-colored text, icons, and graphical user interface elements on a dark background. It is often discussed in terms of computer user interface design and web design. Many modern websites and operating systems offer the user an optional light-on-dark display mode. Some users find dark mode displays more visually appealing, and claim that it can reduce eye strain. Displaying white at full brightness uses roughly six times as much power as pure black on a 2016 Google Pixel, which has an OLED display. However, conventional LED displays may not benefit from reduced power consumption; but if a LED display has the partial dimming features, it still benefits from reduced power consumption. Most modern operating systems support an optional light-on-dark color scheme. == History == Microsoft introduced the high contrast themes in Windows 95. Later, Microsoft introduced a dark theme in the Anniversary Update of Windows 10 in 2016. In 2018, Apple followed in macOS Mojave. In September 2019, iOS 13 and Android 10 both introduced dark modes. Some operating systems provide tools to change the dark mode state automatically at sundown or sunrise. A "prefers-color-scheme" option was created for front-end web developers in 2019, being a CSS property that signals a user's choice for their system to use a light or dark color theme. Firefox and Chromium have optional dark theme for all internal screens. It is also possible for third-party developers to implement their own dark themes. There are also a variety of browser add-ons that can re-theme web sites with dark color schemes, also aligning with system theme. Wikipedia's mobile and desktop versions received a dark mode option in 2024. == Implementation == There is a prefers-color-scheme media query in CSS, to detect if the user has requested light or dark color scheme and serve the requested color scheme. It can be indicated from the user's operating system preference or a user agent. CSS example: JavaScript example: == Energy usage == Light on dark color schemes require less energy to display on OLED displays. This positively impacts battery life and reduces energy consumption. While an OLED will consume around 40% of the power of an LCD displaying an image that is primarily black, it can use more than three times as much power to display an image with a white background, such as a document or web site. This can lead to reduced battery life and higher energy usage unless a light-on-dark color scheme is used. The long-term reduced power usage may also prolong battery life or the useful life of the display and battery. The energy savings that can be achieved using a light-on-dark color scheme are because of how OLED screens work: in an OLED screen, each subpixel generates its own light and it only consumes power when generating light. This is in contrast to how an LCD works: in an LCD, subpixels either block or allow light from an always-on (lit) LED backlight to pass through. "AMOLED Black" color schemes (that use pure black instead of dark gray) do not necessarily save more energy than other light-on-dark color schemes that use dark gray instead of black, as the power consumption on an AMOLED screen decreases proportionately to the average brightness of the displayed pixels. Although it is true that AMOLED black does save more energy than dark gray, the additional energy savings are often negligible; AMOLED black will only give an additional energy saving of less than 1%, for instance, over the dark gray that's used in the dark theme for Google's official Android apps. In November 2018, Google confirmed that dark mode on Android saved battery life. == Web issues == Some argue that a color scheme with light text on a dark background is easier to read on the screen, because the lower overall brightness causes less eyestrain, while others argue to the contrary. Some pages on the web are designed for white backgrounds; Image assets (GIF, PNG, SVG, WOFF, etc) can be used improperly causing visual artifacts if dark mode is forced (instead of designed for) with a plugin like Dark Reader.
List of publications in data science
This is a list of publications in data science, generally organized by order of use in a data analysis workflow. See the list of publications in statistics for more research-based and fundamental publications; while this list is more applied, business oriented, and cross-disciplinary. General article inclusion criteria are: Papers from notable practitioners or notable professors, either with a Wikipedia page or reference to their notability Common knowledge all data professionals should know, with references validating this claim Highly cited applied statistics and machine learning publications Discussion-facilitating papers on the field of data science as a whole (for example, the Attention Is All You Need paper is arguably a landmark paper that can be added here, but it is specific to generative artificial intelligence, not for all practitioners of data) Some reasons why a particular publication might be regarded as important: Topic creator – A publication that created a new topic Breakthrough – A publication that changed scientific knowledge significantly Influence – A publication which has significantly influenced the world or has had a massive impact on the teaching of data science. When possible, a reference is used to validate the inclusion of the publication in this list. == History == Statistical Modeling: The Two Cultures (with comments and a rejoinder by the author) Author: Leo Breiman Publication data: Online version: https://projecteuclid.org/journals/statistical-science/volume-16/issue-3/Statistical-Modeling--The-Two-Cultures-with-comments-and-a/10.1214/ss/1009213726.pdf Description: Describes two cultures of statistics, one using a parsimonious and generative stochastic model, while the other is an algorithmic model with no known mechanism for how the data is generated. Breiman argues that while statistics has traditionally favored using the stochastic model, there is value in expanding the methods that statisticians can use to study phenomenon. Importance: Influence on the philosophies of statisticians right before the increased use of machine learning and deep learning methods. In a 20-year retrospective on this article, "Breiman's words are perhaps more relevant than ever". Notable statisticians at the time wrote opinion pieces about the publication. Although overall critical of the publication, David Cox writes that the publication "contains enough truth and exposes enough weaknesses to be thought-provoking." Bradley Efron commented that this publication is a "stimulating paper". Emanuel Parzen also comments about this publication that "Breiman alerts us to systematic blunders (leading to wrong conclusions) that have been committed applying current statistical practice of data modeling". Data Scientist: The Sexiest Job of the 21st Century Author: Thomas H. Davenport and DJ Patil Publication data: Online version: hbr.org/2022/07/is-data-scientist-still-the-sexiest-job-of-the-21st-century Description: Describes the new role at companies that is coined "Data scientist", what they do, how an organization might recruit one to their organization, and how to work with one effectively. Importance: This publication has been an influence on the data community as mentioned near the time it was published in 2012 by institutions like IEEE Spectrum, but also mentioned nearly a decade later asking the same question the title poses. In a retrospective response to their own publication 10 years earlier, authors Davenport and Patil have reflected that the role of a data scientist has "become better institutionalized, the scope of the job has been redefined, the technology it relies on has made huge strides, and the importance of non-technical expertise, such as ethics and change management, has grown". 50 Years of Data Science Author: David Donoho Publication data: Online version: https://www.tandfonline.com/doi/full/10.1080/10618600.2017.1384734 Description: Retrospective discussion paper on the history and origins of data science, with a number of commentary from notable statisticians. Importance: This has been described as "the first in the field to present such a comprehensive and in-depth survey and overview", and helps to define the field that has many definitions. The Composable Data Management System Manifesto Author: Pedro Pedreira, Orri Erling, Konstantinos Karanasos, Scott Schneider, Wes McKinney, Satya R Valluri, Mohamed Zait, Jacques Nadeau Publication data: Online version: https://www.vldb.org/pvldb/vol16/p2679-pedreira.pdf Description: The vision paper advocating for a paradigm shift in how data management systems are designed using standard, composable, interoperable tools rather than siloed software tools. Importance: A paradigm shifting view on how future data science software tools should be designed for more efficient workflows, the principles of which "will be especially crucial for addressing fragmentation, improving interoperability, and promoting user-centricity as data ecosystems grow increasingly complex". == Data collection and organization == Tidy Data Author: Hadley Wickham Publication data: Online version: https://www.jstatsoft.org/article/view/v059i10/ https://vita.had.co.nz/papers/tidy-data.pdf Description: Describes a framework for data cleaning that is summarized in the quote, "each variable is a column, each observation is a row, and each type of observational unit is a table". This allows a standard data structure for which data analysis tools can be consistently built around. Importance: Cited over 1,500 times, this effort for tidy data has been described by David Donoho as having "more impact on today's practice of data analysis than many highly regarded theoretical statistics articles". In the context of data visualization, this publication is said to support "efficient exploration and prototyping because variables can be assigned different roles in the plot without modifying anything about the original dataset". Data Organization in Spreadsheets Author: Karl W. Broman and Kara H. Woo Publication data: Online version: https://www.tandfonline.com/doi/full/10.1080/00031305.2017.1375989 Description: This article offers practical recommendations for organizing data in spreadsheets, like Microsoft Excel and Google Sheets, to reduce errors and lower the barrier for later analyses due to limitations in spreadsheets or quirks in the software. Importance: Influences teaching both data and non-data practitioners to create more analysis-friendly spreadsheets, and has been described to outline "spreadsheet best practices". == Data visualizations == Quantitative Graphics in Statistics: A Brief History Author: James R. Beniger and Dorothy L. Robyn Publication data: Online version: https://www.jstor.org/stable/2683467 Description: Outlines history and evolution of quantitative graphics in statistics, going through spatial organization (17th and 18th centuries), discrete comparison (18th and 19th centuries), continuous distribution (19th century), and multivariate distribution and correlation (late 19th and 20th centuries). Importance: Helps put into perspective for learning data practitioners the recency of graphics that are used. A later publication "Graphical Methods in Statistics" by Stephen Fienberg in 1979 writes that his publication "owes much to the work of Beniger and Robyn". == Practice == Data Science for Business Author: Foster Provost and Tom Fawcett Publication data: Online version: N/A Description: Broadly outlines principles of data science and data-analytic thinking for businesses. Importance: Cited over 3,000 times, it is "highly recommended for students" but also it is also recommended due to its "relevance to senior management leaders who want to build and lead a team of data scientists and implement data science in solving complex business problems". == Tooling == Hidden Technical Debt in Machine Learning Systems Author: D. Sculley, Gary Holy, Daniel Golovin, Eugene Davydov, Todd Phillips, Dietmar Ebner, Vinay Chaudhary, Michael Young, Jean-François Crespo, Dan Dennison Publication data: Online version: https://proceedings.neurips.cc/paper_files/paper/2015/file/86df7dcfd896fcaf2674f757a2463eba-Paper.pdf Description: This paper argues that it is "dangerous to think of [complex machine learning] quick wins as coming for free" and overviews risk factors to account for when implementing a machine learning system. Importance: All authors worked for Google, article is cited over 2,000 times, and helped practitioners thinking about quickly implementing a machine learning tool without understanding the long-term maintenance of the tool. A few useful things to know about machine learning Author: Pedro Domingos Publication data: Online version: https://dl.acm.org/doi/10.1145/2347736.2347755 https://homes.cs.washington.edu/~pedrod/papers/cacm12.pdf Description: The purpose of this paper is to distill inaccessible "folk knowledge" to effectively implement machine learning projects because "machin
Moj
Moj is an Indian short-form video-sharing social networking service owned by Mohalla Tech Pvt Ltd, the parent company of ShareChat. Launched on 29 June 2020, shortly after the Government of India banned TikTok and several other Chinese apps, Moj quickly gained popularity as one of the leading domestic alternatives for short-form video content in India. == History == Moj was introduced by Mohalla Tech, the Bengaluru-based parent company of ShareChat, within days of the TikTok ban in India in June 2020. The app targeted the growing demand for short-form video platforms in the country. By early 2021, Moj had amassed over 100 million downloads on the Google Play Store. In February 2021, Mohalla Tech raised significant funding from investors like Tiger Global, Snapchat, and others, which supported both Moj and ShareChat’s growth. In 2022, Moj partnered with several music labels to expand its licensed music library, competing directly with global platforms such as Instagram Reels and YouTube Shorts. == Features == Short Videos: Users can create and watch videos up to 15–60 seconds. Filters & Effects: The platform provides AR filters, editing tools, stickers, and music integration. Regional Language Support: Moj supports more than 15 Indian languages including Hindi, Bengali, Tamil, Telugu, Kannada, and Marathi. Music Integration: Users can add music tracks to their videos from licensed Indian and international music libraries. Creator Program: Moj launched initiatives to support influencers and creators, offering training, monetization, and promotional opportunities. == Popularity == By mid-2021, Moj reported over 160 million monthly active users. According to reports, Moj consistently ranked among the top social media apps in India in terms of downloads. The app gained traction in Tier-2 and Tier-3 cities due to its multilingual support and focus on local content. == Competitors == Moj competes with several other short video platforms in India, including: Instagram Reels (Meta) YouTube Shorts (Google) Josh (Dailyhunt/VerSe Innovation) Roposo (InMobi) MX TakaTak (later merged with Moj in 2022) RedPost (an emerging Indian social networking platform) == Merger with MX TakaTak == In February 2022, Mohalla Tech announced that Moj would merge with MX TakaTak, another leading short video app owned by Times Internet. The merger created one of the largest short-video ecosystems in India, with a combined user base of over 300 million monthly active users.